The holiday shopping season doesn't seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don't seem to get the mad seasonal rush that other types of stores do.…
Patricia LuebkeNovember 3, 2021
In 2018, more than 114 million Americans managed to pull themselves out of a tryptophan daze to go shopping over Thanksgiving weekend. Another hundred million or so also made purchases online. Brick-and-mortar sales and e-commerce combined, consumers in 2018 spent over $150 billion…
DCB StaffOctober 11, 2021
Many dive centers rely on students who are learning to dive so that they can go use their new skills at a bucket list destination with aquamarine water and white sand beaches. But COVID-19 has thrown the world upside down, and we aren’t…
DCB StaffJuly 8, 2021
Dive Right In Barbecue! Dive and Dine! 20th Store Anniversary Bash! Pirate’s Scavenger Dive! Tax Day Party! All of these have the potential to bring a crowd of current customers and prospective divers. Or not. If you are like many…
Donna AskewMay 4, 2021
The winter season is upon us, and with it comes shorter, colder days, longer nights, and conditions that conspire to keep customers out of the water, out of the dive centers, and in the comfort of their own living rooms.…
Robert N. RossierMay 4, 2021
It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…
DCB StaffDecember 8, 2020
The holiday hangover is real. You’ve spent November and December promoting holiday sales and helping customers find the perfect gift. Then comes…January. Ouch. The lights of December are gone. Local diving has fallen out of favor with fair-weather divers, and unless things…
DCB StaffNovember 8, 2019
Small retailers like dive stores have a much more difficult time standing out from the crowd as the holiday shopping season approaches. With corporate retail giants pulling out all stops with advertising to create top-of-mind awareness, the attention of the…
Patricia LuebkeNovember 7, 2012
You notice the days are growing shorter. Leaves are collecting on your front yard, and yesterday morning you could see your breath as you walked down the driveway to pick up the morning paper. The kids are back in school,…
Donna AskewFebruary 12, 2009
For most retailers, the holiday season, which includes Christmas, Hanukkah, and Kwanzaa, and unofficially begins the day after Thanksgiving, is the busiest time of year. For most of the big clothing, toy, and sporting goods chains, and even many mom…
Kurt AllansonJanuary 12, 2009
