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Creating a Classroom for the Business Of Your Store

I proposed this article because of the variety of classrooms I have seen over the past 25 years while teaching underwater photography seminars, and the different moods that the classrooms seem to create before my seminars even start. Some classrooms…

Marty SnydermanJuly 8, 2021

Dive Instruction

Bull’s Eye! Hitting the Target As a Successful Scuba Instructor

It's a scene that plays out in dive centers across the country, around the world, every single day. A person enters a dive center, and is greeted by a dive professional. It must be something about the air of confidence,…

Robert N. RossierJuly 8, 2021

Dive Instruction Profit Tips

Training is critically important to your dive store.

Duh! That’s as obvious as saying that you need to open your doors in the morning. But do you know just how important it is? Consider this: According to the latest Dive Center Business year-end retail survey, in 2019 training sales were down in 87 percent of…

DCB StaffJuly 8, 2021

Dive Instruction

Best Of Both Worlds: How to Make Online Scuba Education Work for — Not Against — Your Efforts to Be Profitable

If you've been following retail business news lately, you might have read that clothing retailer Urban Outfitters recently purchased a restaurant group. What is particularly noteworthy about the acquisition is that Urban Outfitters, which is in the business of selling…

Robert N. RossierJuly 8, 2021

Dive Instruction Retail Selling 101 Selling

Being Like Mike: the Power Of Role Models in the Dive Store

Ask divers of my generation what really inspired them to take up diving and you're likely to hear a variety of reasons. I'll wager the list will include the challenge diving presents, the chance to explore an entirely different world,…

Alex BrylskeJuly 8, 2021

Dive Instruction

The Effect Of Affect: a Personal Perspective on Distance Education in the Diving Industry

When my instructor renewal arrived in the mail the other day, I was reminded that I'm about to enter my 35th year as a diving educator. Over that time I've lived through some pretty dramatic changes in our industry; not…

Alex BrylskeJuly 8, 2021

Dive Instruction Technical Diving

How to Promote Technical Diving in Your Dive Store — Responsibly

Depending on your perspective, "tech" might seem a little intimidating. Just remember that the first guys and gals who strapped compressed air to their backs and submerged 30 feet were the astronauts of our industry. From the beginning, scuba diving…

Melanie PaulJuly 8, 2021

College Programs Dive Instruction Marketing Operations

Back to School: Teaching Scuba in Community Colleges and Universities

There are more than 2,629 four-year colleges and 1,685 community colleges in the United States, according to the National Center for Education Statistics, Digest of Education Statistics, 2008. There were more than 18.2 million students enrolled in colleges and universities…

Donna AskewJune 25, 2021

Dive Instruction

Specialties: History and a New Perspective

Once upon a time, learning to dive involved one and only one training course. This was a lengthy and extensive process that attempted to teach the participant just about everything there was to know about diving, and provide an introduction…

Alex BrylskeJune 24, 2021

Dive Instruction Specialties Training Tips

Disability, Dissolved: Exploring the Benefits of Adaptive Scuba Diving Programs

How many times have you dropped below the surface at the start of a dive in the ocean, lake, quarry, even the pool and almost instantly felt at one with the underwater world? You felt relaxed, peaceful, as if the…

Donna AskewJune 23, 2021

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Dive Instruction

Creating a Classroom for the Business Of Your Store

Bull’s Eye! Hitting the Target As a Successful Scuba Instructor

Training is critically important to your dive store.

Best Of Both Worlds: How to Make Online Scuba Education Work for — Not Against — Your Efforts to Be Profitable

Being Like Mike: the Power Of Role Models in the Dive Store

The Effect Of Affect: a Personal Perspective on Distance Education in the Diving Industry

How to Promote Technical Diving in Your Dive Store — Responsibly

Back to School: Teaching Scuba in Community Colleges and Universities

Specialties: History and a New Perspective

Disability, Dissolved: Exploring the Benefits of Adaptive Scuba Diving Programs

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