Donna Askew, Author at Dive Center Business

Being There: How Dive Retailers Can Make the Best Use Of ‘fam’ Trips

So there you are at the 2005 DEMA (Diving Equipment and Marketing Association) trade show. Your primary goal this year is to get travel information. Your customers are asking about new dive destinations. Some of them want group trips. Others…

Donna AskewJanuary 14, 2009

Local Diving Marketing Marketing 101 Travel

Happy Campers: Combining Scuba with Camping Can Provide a Low-cost and Popular Service

Dive camping? you ask. Do I look like an Eagle Scout? Does my store look like the headquarters for the Junior Woodchucks of America? If you've never thought of combining these activities, you're not alone. When we think of dive…

Donna AskewJanuary 7, 2009

Merchandizing Operations

Rags into Riches? the Pros and Cons Of Merchandizing Clothing in the Dive Store

According to the Leisure Trends RetailTRAK® report on U.S. scuba industry sales, dive apparel accounted for $5.26 million of retail sales during the first half of 2007. That would make it about $11 million annually. In the first half of…

Donna AskewJanuary 2, 2009

Customer Service Selling Travel

Our Special Cases: Dealing with Whiny, Mean, Wacky, and Dangerous Dive Travel Clients

It eventually happens to all dive trip leaders; we're in paradise with a wonderful group of clients who are having the time of their lives, and there's this one person causing problems. Most divers are a fun-loving adventurous sort, with…

Donna AskewDecember 20, 2008

Marketing Marketing 101 Travel

How to Make More Money and Have More Fun with Your Land-based Dive Trips

It is the day after one of my groups has returned from a land-based dive trip, and my telephone is ringing -- again. I pick up the receiver to hear, "So, when can I give you my deposit for next…

Donna AskewDecember 13, 2008

Donna Askew

Being There: How Dive Retailers Can Make the Best Use Of ‘fam’ Trips

Happy Campers: Combining Scuba with Camping Can Provide a Low-cost and Popular Service

Rags into Riches? the Pros and Cons Of Merchandizing Clothing in the Dive Store

Our Special Cases: Dealing with Whiny, Mean, Wacky, and Dangerous Dive Travel Clients

How to Make More Money and Have More Fun with Your Land-based Dive Trips

Sign Up for Profit Tips

Helpful Links

Topics