Donna Askew, Author at Dive Center Business

In the Loop: Are Rebreathers for Your Dive Center?

It wasn’t that many years ago that few of us knew anyone who had used a closed-circuit scuba unit or “rebreather,” but it also wasn’t that long ago that any of us were training divers to venture beyond recreational scuba-depth…

Donna AskewOctober 29, 2020

Profit Centers Travel Trip Leaders

It All Adds Up: Inexpensive Add-Ons to Boost Dive Trip Value

Dive travel keeps customers in the water, which is good for business. But running trips is hard work. You need to make money at it. Here are some ways to boost the value of your trips and justify a price…

Donna AskewOctober 28, 2020

Consumer Behavior Retail Selling 101 Selling

Wrap It Up, I’ll Take It! How to Turn Dive Students Into Dive Equipment Owners

You can spend $500 on the class, mask, snorkel, fins and get $1,000 worth of value. Or you can spend $5,000 and get a million-dollar value with all the diving adventures you'll have in your lifetime. Think back to your…

Donna AskewOctober 28, 2020

Travel Trip Leaders

Packing Tips Made Simple and Safe: How to Help Make Air Travel Easier for You and Your Divers

Our sport is equipment-intensive, which means the traveling diver has baggage. You’ve just outfitted your customers with new photography equipment and that top-of-the line computer, and a variety of other dive gear that will help them get the most out…

Donna AskewOctober 27, 2020

Dive Travel Business Travel Trip Leaders

Getting there by Air: Tips for Making Air Travel Easier for Your Divers

Our sport is equipment-intensive, which means the traveling diver has baggage. You’ve just outfitted your customers with new photography equipment, that top-of-the line computer and a variety of other dive gear that will help them get the most out of…

Donna AskewNovember 1, 2019

Dive Travel Business Profit Centers Travel

Going Green Is Good for Business: The Four Rs Of Green Travel

I would venture to guess that you and most of your customers attempt to reduce, reuse and recycle while at home. How about when traveling to local or faraway dive destinations? How thoughtful of these things are you once you've…

Donna AskewMay 10, 2019

Finance Management Management 101 Operations

Those Pennies Add Up: Small Ways Your Dive Store Can Trim Costs and Inexpensively Build Sales

So how many times have you been asked just how badly the soft economy affects your business? "It's tough," says Robyn Newton, co-owner of Rick's Dive and Travel in Little Rock, Arkansas. "Our last year was really bad compared to…

Donna AskewSeptember 6, 2018

Exotic Destinations Profit Centers Travel

The Do-Good Dive Trip: How to Offer Dive Travel That Makes a Difference

“Act as if what you do makes a difference. It does.” ~ William James, American Philosopher & Psychologist Do you find yourself depressed when watching or reading the news, seeing the decline of many marine species, the trash littering our oceans…

Donna AskewJuly 3, 2018

Retail Selling 101 Travel

DEMA’s Done: Where Does Your Travel Program Stand?

Let's remember back to mid-November of last year. The DEMA Show. Las Vegas. Got it? I know a lot has happened since then, but it's time to check in with your travel program plans. While at the show you attended…

Donna AskewSeptember 20, 2016

Marketing Marketing 101

Nurturing the Future Of Scuba: Ways to Grow the Women’s Diving Market in Your Dive Center

According to the DEMA Diver Research Project, 43 percent of recreational scuba divers are now women. Given the presence of women consumers in the scuba industry, and their influence on consumer spending, if you aren't merchandising for, and marketing to…

Donna AskewOctober 20, 2015

Donna Askew