Alex Brylske, Author at Dive Center Business

Dive Instruction Retail Selling 101 Selling

Being Like Mike: the Power Of Role Models in the Dive Store

Ask divers of my generation what really inspired them to take up diving and you're likely to hear a variety of reasons. I'll wager the list will include the challenge diving presents, the chance to explore an entirely different world,…

Alex BrylskeJuly 8, 2021

Dive Instruction

The Effect Of Affect: a Personal Perspective on Distance Education in the Diving Industry

When my instructor renewal arrived in the mail the other day, I was reminded that I'm about to enter my 35th year as a diving educator. Over that time I've lived through some pretty dramatic changes in our industry; not…

Alex BrylskeJuly 8, 2021

Dive Instruction

Specialties: History and a New Perspective

Once upon a time, learning to dive involved one and only one training course. This was a lengthy and extensive process that attempted to teach the participant just about everything there was to know about diving, and provide an introduction…

Alex BrylskeJune 24, 2021

Dive Instruction Employment & Staffing Staff

Are You Missing the Boat? the Business Case for Promoting Non-instructor-level Dive Leadership Course

One of the unique aspects of dive retailing is the important role education plays in your product mix. The reason is simple: Until a person is certified, they can't really become your customer. In the early part of our history…

Alex BrylskeJune 22, 2021

Management Management 101

Never Mind the What and How Of Your Business: Why the Why Is Where It’s At.

Exactly why is your "why" so important? Because your "why" is the core belief in what you do. It's your purpose, your motive and your proof. Your why isn't just the reason you do what you do, it's the…

Alex BrylskeMarch 17, 2020

Travel

From Gearing Up to Going Places: Examining a Sea Change in the Scuba Industry

I attended my first DEMA Show in 1981 and it was the first time as an adult I truly experienced the expression "kid in a candy store." What I witnessed was aisle after aisle of things I wanted -- and…

Alex BrylskeNovember 4, 2019

Customer Service Employment & Staffing Management Management 101 Staff

What Makes a Good Instructor? a Retailer’s Perspective

During my career in the diving industry I've had the good fortune of working for two of the top dive retail businesses in America. One was a California-based company, while the other was in Florida, so having worked on both…

Alex BrylskeNovember 10, 2014

Marketing Marketing 101 Operations

Turning Tree Hugging into a Business Opportunity: a Dive Retail Perspective on Green Marketing

One of the 21st century's new professions is the so-called trend-spotter. They're sort of an amalgam of futurist and marketing guru. Using a variety of research methods, statistical analysis and interviews of everyone from historians to sociologists to economists, they…

Alex BrylskeFebruary 17, 2009

Local Diving Marketing Marketing 101 Travel

Using Public Aquariums for Diver Recruitment

Customer recruitment is one of, if not the, most important task of any dive center for the simple reason that you can't keep the doors open without new customers. The problem is that small businesses like yours have very limited…

Alex BrylskeFebruary 14, 2009

Dive Instruction

Is Fast Always Best? Rethinking Diver Education

My long-departed Uncle Frank was the first perfectionist that I ever knew. He'd often drive other members of my family absolutely nuts with his meticulous, carefully considered approach to even the simplest task, especially when it came to building anything.…

Alex BrylskeFebruary 11, 2009

Alex Brylske

Being Like Mike: the Power Of Role Models in the Dive Store

The Effect Of Affect: a Personal Perspective on Distance Education in the Diving Industry

Specialties: History and a New Perspective

Are You Missing the Boat? the Business Case for Promoting Non-instructor-level Dive Leadership Course

Never Mind the What and How Of Your Business: Why the Why Is Where It’s At.

From Gearing Up to Going Places: Examining a Sea Change in the Scuba Industry

What Makes a Good Instructor? a Retailer’s Perspective

Turning Tree Hugging into a Business Opportunity: a Dive Retail Perspective on Green Marketing

Using Public Aquariums for Diver Recruitment

Is Fast Always Best? Rethinking Diver Education

Sign Up for Profit Tips

Helpful Links

Topics