Dive travel keeps customers in the water, which is good for business. But running trips is hard work. You need to make money at it. Here are some ways to boost the value of your trips and justify a price…
Donna AskewOctober 28, 2020
“Act as if what you do makes a difference. It does.” ~ William James, American Philosopher & Psychologist Do you find yourself depressed when watching or reading the news, seeing the decline of many marine species, the trash littering our oceans…
Donna AskewJuly 3, 2018
South Africa. Following the sardine runs. Diving with the raggies (i.e., sand tiger or ragged tooth sharks)…. Do you leave the DEMA Show with visions of exotic dive destinations in your daydreams? Are you imagining yourself and your favorite customers…
Donna AskewNovember 7, 2012
Every dive center has customers who just can't get enough time underwater. Two dives a day is a teaser for them. Give them a trip with up to five dives a day, add great food and have someone else care…
Donna AskewNovember 6, 2012
