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Dive Instruction Employment & Staffing Staff

Are You Missing the Boat? the Business Case for Promoting Non-instructor-level Dive Leadership Course

One of the unique aspects of dive retailing is the important role education plays in your product mix. The reason is simple: Until a person is certified, they can't really become your customer. In the early part of our history…

Alex BrylskeJune 22, 2021

Dive Instruction Legal Maintenance Management Operations

Dialing It Down: Simple Tips for Reducing Common Dive Business Risks

Editor’s note: This is the fourth installment in a series of articles that relate to a Hazard Identification and Risk Assessment (HIRA) program that Divers Alert Network introduced to the industry to include educational material, business analysis tools, and training…

Reilly FogartyMay 4, 2021

Dive Instruction Emergencies/Disasters Legal Travel Trip Leaders

Not-So-Smooth Sailing: Handling Potential Hazards on the High Seas

EDITOR’S NOTE: Divers Alert Network (DAN) recently introduced a Hazard Identification and Risk Assessment (HIRA) program to the industry. The new program will include educational material, business analysis tools, training and marketing opportunities designed to create a new standard of…

Reilly FogartyMay 4, 2021

Classroom Environment Communication Dive Instruction Instructors Management

WITHOUT A WORD: How Deciphering the Silent Language of Nonverbal Communication Can Boost Your Business

One of the things that sets humans apart from other species is our capability for complex verbal communication. Some 6,500 languages are spoken around the globe, and with more than a million words in the English language alone, the ability…

Richard Lesser Esq.May 4, 2021

Classroom Environment Customer Experience Dive Instruction Instructors Selling Training Tips

One on One: How to Promote and Organize Private Scuba Lessons

If you don’t tell, they won’t know. If they don’t know, you can’t sell. If you don’t sell, they won’t buy. Just about every dive center offers private scuba classes. Of course some stores are more successful than others with…

Donna AskewOctober 29, 2020

Dive Instruction Specialties

In the Loop: Are Rebreathers for Your Dive Center?

It wasn’t that many years ago that few of us knew anyone who had used a closed-circuit scuba unit or “rebreather,” but it also wasn’t that long ago that any of us were training divers to venture beyond recreational scuba-depth…

Donna AskewOctober 29, 2020

Dive Instruction

Training for Success Means Training for Safety — Making Staff Training a Top Priority

Divers Alert Network (DAN) recently introduced a Hazard Identification and Risk Assessment (HIRA) program to the industry. The new program will include educational material, business analysis tools, training and marketing opportunities designed to create a new standard of safety, bolster…

Reilly FogartyMay 8, 2019

Dive Instruction Retail Selling 101 Selling

Dive Retailing for Smarties: How to Develop a Continuing Education Plan for Your Dive Store

To be perfectly honest, it seemed like a big waste of time to send me to a repair course. After all, I thought they kept me plenty busy without assigning me duties back on the workbench, but when my manager…

Greg LasloFebruary 18, 2013

Instructors Travel

Taking Care Of Number 1: Staying Fit and Focused During Extended Travel

Whether you're taking students to a local quarry for the day or you're heading around the world on a two-week adventure to Thailand, I'd venture to say that most of the concerns for you, the trip leader, are about the…

Donna AskewNovember 5, 2012

Continuing Education Dive Instruction Specialties

All You Need Is a Plan: Selling Continuing Education Revisited

Editor’s Note: In 2004, this magazine published the following article on how to promote continuing education. With some updates (for example, Internet marketing has advanced significantly in the past eight years), we are revisiting this topic in this issue. Why?…

Barry K. ShusterAugust 16, 2012

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