Editor's note: Many believe that either you are born a salesperson, or you're not. In fact, selling is a skill that can be developed. And in a way it's like many of the diving skills that you teach. It can…
EDITOR'S NOTE: This is the fourth installment in a series of articles addressing different aspects of selling, or perhaps better put, different parts of the selling skill. The first article discussed understanding your customers -- specifically the four different personality…
This is the seventh installment in a series of articles addressing different aspects of selling or, perhaps better put, different parts of the selling skill. The first installment talked about recognizing and reacting to buying signs. The following issue we…